HIKARI
HIKARI is a sushi and sake bar that draws inspiration from the vibrant neon signs of Japan’s bustling city streets, capturing the energy of Tokyo’s nightlife. Meaning “light”, the design features Japanese characters, blending traditional typography with a modern twist. Neon elements in the logo and signage mirror the glowing hues of Japanese streetlights, creating a dynamic and inviting visual identity.
Bold Simplicity
The red, white, and black color palette strikes a balance between boldness and simplicity. Red evokes passion, white conveys cleanliness, and black adds sophistication, grounding the brand's aesthetic. Clean lines and minimalist design tie these elements together, creating a polished, contemporary feel that honors tradition while offering a modern sushi and sake experience.