A&W Rebrand
Vintage Collage
Modernizing Vintage Aesthetics
The design draws inspiration from A&W's early vintage aesthetics, combining various elements to create a well-balanced, cohesive collage. The goal of the rebrand was to modernize these vintage elements, creating a style that not only resonates with the brand’s heritage but can also be used among a diverse set of design applications. The color remains simple while incorporating colors that reflect the original palette.
Cohesive and Flexible Design
Each designed element is crafted to harmonize, strengthening A&W's brand identity. By using minimal yet versatile components, the designs can be adapted and rearranged across various formats, maintaining a consistent look and feel. This flexibility allows the brand to stay visually cohesive while bringing a fresh, modern twist to its classic roots.
